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Post-Partum Journey
Meet Ria
Ria is a 27-year-old working mom navigating the overwhelming first weeks after childbirth. Scroll down to see how Roo personalizes her support.
Roo
Always Here For You
Hi there! I'm Roo 🦘. I'm so glad you're here. Are you currently expecting or post-partum?
I had my baby 3 weeks ago! My name is Ria.
R
Message Roo...
When Ria, a 27-year-old Engineer at Amazon, opens the app for the first time, I make sure to give her a warm welcome.
I check in on Ria's well-being. It's important to me to acknowledge what she's going through and give her a 'Daily Win' just for showing up.
Ria opens up about her struggles. I make sure to normalize them, validating that feeling lost is a completely common part of the journey.
I instantly personalize her app experience, equipping her with tracking tools and guides typically used by other moms at this specific stage.
While using the Track section for bleeding, Ria comes back to chat with me about her professional career anxiety.
After a successful night using her new Lactation Guide, I follow up proactively the next morning to see how she's holding up.